We’re so used to Zara selling fashion, but when I found out they opened a home store, I couldn’t help feeling a little excited. I was pleasantly surprised to see Zara Home right across from their main shop in UpperHills Shenzhen.
At first glance, I thought anything produced by Zara must be premium. The storefront looks elegant and spacious, so I felt compelled to step inside.
📍 Practical Information
Name of the Shop: Zara Home
Location: 深圳市福田区深业上城3楼；Level 3, UpperHills, Futian District, Shenzhen
Nearest Metro Station: Donggualing Station, Line 10 — 200 meters on foot
Opening Hours: 10:00–22:00
🪭 Store Concept
This Zara Home seems to focus mainly on textiles and home fragrances.
A large portion of the displays feature bedding and towels.
Many tables are filled with diffusers, bowls, and dishes.
There’s even a section showcasing children’s pajamas.
💰 Pricing & Experience
Prices are on the higher side:
Towels cost around 60 RMB
Pillowcases range from 400–500 RMB
However, based on the texture and feel of the products I saw, I didn’t feel that the quality quite matched the price.
Unfortunately, I also found some issues with the store’s presentation. The displays in the last section weren’t arranged particularly well, and the carpet there felt slippery and uneven. There were raised areas that made us nearly trip, as you can see in the picture below.
The seating area wasn’t particularly comfortable either. In particular, the mattress didn’t feel very comfortable to me, which made the overall impression less enjoyable.
📚 Overall Experience
Before visiting, I expected Zara Home to be able to compete with home retailers such as IKEA or Nitori. However, after taking a look around, I didn’t feel that the store had developed a particularly distinctive identity yet.
Although the store itself looks refined, I felt that the product presentation, comfort, and overall shopping experience didn’t quite live up to the premium impression I had expected. The way the merchandise was arranged didn’t really make me want to buy anything, and I think Zara could take some inspiration from MUJI’s approach to creating a more cohesive and inviting shopping experience.
If you’re curious about Zara Home, it’s still worth stepping inside for a look when you’re already visiting UpperHills. You might find something you like.
（First upload: July 12th, 2026; Updated September 20th, 2026）
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